Privacy Policy

Last Updated: 17/05/2026

At Wonderland Pets, we value your privacy and the trust you place in us when shopping for your pets. This Privacy Policy explains how we collect, use, store and protect your personal data when you visit or make a purchase from wonderlandpets.store (our WooCommerce‑powered online store).

We are fully committed to complying with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

1. Who We Are (Data Controller)

Wonderland Pets is a sole trader business based in the United Kingdom, operating an online pet supplies store.

Data Controller: George Christopher Whelan, trading as Wonderland Pets
Trading & Dispatch Address: 73 Southend Rd, Stanford‑le‑Hope, SS17 0PQ, United Kingdom
Email: support@wonderlandpets.store
Phone: +44 1375 360036

George Christopher Whelan, trading as Wonderland Pets, is the “data controller” responsible for your personal data under UK GDPR.

2. Information We Collect

We collect only the data necessary to operate our store and fulfil your orders.

a) Personal Information

Full name
Billing and delivery address
Email address
Phone number

b) Order & Transaction Information

Products purchased
Order history
Payment confirmation status

Important: We do not store or have access to your full payment card details. Payments are securely processed by PayPal, which is PCI‑DSS compliant. PayPal handles the card information directly and only provides us with the confirmation of a successful payment.

c) Technical Information

IP address
Browser type and device information
Cookies and similar tracking technologies
Pages visited and interactions with our website

d) Communications

Emails, support messages, contact form submissions and the records of our replies.

3. How We Use Your Information

We only use your personal data where we have a lawful basis to do so under UK GDPR (typically: performance of a contract, compliance with a legal obligation, our legitimate interests, or your consent).

We use your personal data mainly for:

Processing and fulfilling your orders.
Sending order confirmations, dispatch notifications, tracking information and customer support replies.
Handling returns, refunds and complaints.
Preventing fraud and ensuring secure transactions.
Improving our website, products and customer experience.
Sending marketing communications only if you have explicitly opted in. You can unsubscribe at any time from the link in any marketing email.

We never use your data in a way that is unrelated to your shopping experience or beyond what is described in this policy.

4. Sharing Your Data

We do not sell your personal data and we do not share it for any third party’s independent marketing purposes.

We share information with trusted third parties only when necessary:

Hosting Infrastructure Our store runs on WordPress and WooCommerce. Your data is processed securely within our hosting environment.

Payment Provider We share necessary order and payment information with PayPal to complete your transaction. PayPal acts as an independent data controller for the payment process — see paypal.com/uk/legalhub/privacy-full.

Delivery Partners We share your name, phone number and delivery address with our carriers (currently Royal Mail and DPD) so they can deliver your order.

Analytics & Advertising Tools Where you have given your consent through our cookie banner, we may use:

Google Analytics (anonymised traffic measurement)
Google Ads / Google Merchant Center (showing relevant products to potential customers)

These tools help us understand site performance and reach pet owners who may be interested in our products. You can withdraw your consent at any time via the cookie banner or your browser settings.

Legal & Regulatory Disclosures We may share information if required by law, court order, or to protect our legal rights, prevent fraud, or comply with HMRC tax obligations.

5. Behavioural Advertising & Opt‑Out

We may use advertising partners (such as Google) to show you relevant ads based on your browsing behaviour, only with your consent.

You can opt out at any time:

Cookie banner on our website — reopen via the “Cookie Settings” link at the bottom of any page.
Google Ads Settings: https://adssettings.google.com
Network Advertising Initiative Opt‑Out: https://optout.aboutads.info/
Your browser: disable third‑party cookies in your browser settings.

6. Data Retention

We keep your personal data only as long as necessary for the purposes set out in this policy:

Order records: up to 6 years after the order date, to meet UK tax and accounting obligations (HMRC).
Customer support correspondence: up to 2 years after the last contact.
Marketing data: until you unsubscribe or withdraw consent, plus a short suppression period to ensure we do not contact you again by mistake.
Technical and analytics data: retained only for the period needed for the analysis and then anonymised or deleted, in line with the chosen analytics provider’s settings.

You can request deletion of your data at any time, subject to our legal retention obligations.

7. Your Rights Under UK GDPR

If you are located in the UK (or the EU), you have the following rights in respect of your personal data:

Right of access to your personal data.
Right to rectification of inaccurate or incomplete data.
Right to erasure (“right to be forgotten”) in certain circumstances.
Right to restrict processing in certain circumstances.
Right to data portability for data you provided to us.
Right to object to processing based on legitimate interests, including direct marketing.
Right to withdraw consent at any time, where processing is based on consent.

To exercise any of these rights, contact us at support@wonderlandpets.store. We will respond to all valid requests within one calendar month, in line with UK GDPR. This period may be extended by up to two further months for complex or numerous requests, in which case we will explain why.

Right to complain to the ICO If you believe we have not handled your personal data properly, you have the right to lodge a complaint with the UK supervisory authority:

Information Commissioner’s Office (ICO)
Website: https://ico.org.uk
Helpline: 0303 123 1113

We would, however, appreciate the chance to address your concerns first — please contact us before approaching the ICO.

8. Cookies & Similar Technologies

Our website uses cookies and similar technologies to:

Enable essential website functionality (e.g., shopping cart, secure checkout, log‑in).
Remember your preferences (e.g., currency, cookie choices).
Measure traffic and improve site performance (analytics).
Support marketing campaigns (advertising / remarketing), where you have opted in.

Cookie consent The first time you visit our site, you will see a cookie consent banner offering you the choice to Accept, Reject, or Manage Preferences for non‑essential cookies. Strictly necessary cookies are always on because they are required for the site to function.

You can change your choices at any time by clicking the “Cookie Settings” link in our footer, or by clearing cookies in your browser.

For full details of the cookies we set, see our Cookie Notice (linked from the cookie banner).

9. Data Security

We use appropriate technical and organisational measures to protect your data against:

Unauthorised access
Loss, alteration or destruction
Accidental or unlawful disclosure

These measures include HTTPS encryption across the website, encrypted payment processing via PayPal, restricted internal access to personal data, and regular software updates of WordPress, WooCommerce and our hosting environment.

No method of transmission over the internet is 100% secure, but we work hard to protect your information and we will notify you and the ICO of any personal data breach where required by law.

10. International Data Transfers

Some of our service providers (for example, analytics and advertising platforms) may process personal data outside the UK or EEA. Where this happens, we ensure that appropriate safeguards are in place, such as:

The country having a UK adequacy decision, or
Use of UK International Data Transfer Agreements or Standard Contractual Clauses, or
The provider being certified under an approved data‑protection framework.

You can request more information about these safeguards by contacting us at support@wonderlandpets.store.

11. Updates to This Policy

We may update this Privacy Policy from time to time to reflect legal, technical or operational changes. The latest version will always be available on this page, and the “Last Updated” date at the top will tell you when the most recent change was made.

Where the change is significant, we will notify customers by email or by a prominent notice on the website before the new policy takes effect.